The TED brand does not just offer products – we offer harmony, balance and tranquillity. Back in 1994, TED was designed as a brand based on 3 main principles - being innovative, sound and inspired, which still guide us today. Being innovative is not only a way of thinking, it is actually part of our DNA. Our approach to innovation is holistic – from the technology and production processes, through designing, marketing and customer service. Being sound reflects our belief that even the smallest detail matters. What inspires us is the opportunity to help our customers spend 1/3 of their lives while feeling more comfortable and relaxed. The company is entirely family owned and the brand name incorporates the initials of the founders – Todor, Elin and Dimitar.